For an internal marketing team or agency of record, the job of creative and strategic brand planning can often get derailed by the minutiae of the broader campaign rollout. Limited personnel, unexpected costs, and a lack of resources can hinder even the best concepts.

Results

• Digital and collateral event support for international store launches
• PR websites tailored for specific international markets while staying true to the brand
• Multimedia presentations for executive leadership and franchise development teams

Sprokkit works with both Del Taco’s consumer marketing team and franchise development team to present a consistent brand image while targeting the two very different B2C and B2B audiences.

Results

• DelTaco.com has seen consistently rising pageviews, session durations, and click engagement that coincide with increases in same-store sales
• Since the launch of the new franchising site, new users have increased 44% YoY
• Thanks to Sprokkit's successful relationship with the consumer and franchise marketing teams, Del Taco has also enlisted Sprokkit’s services for their consumer insights, product testing, and legal departments

For over 16 years, Sprokkit has served as the marketing arm for CKE’s franchise development team — a reliable partner that’s seen them through changes in corporate leadership, evolving branding, shifting domestic and international development marketplaces, and most recently, a global pandemic.

Results

• Doubled international locations in the last five years
• 800+ net new restaurant openings since partnership began
• 86% of active leads in the last 36 months came through digital initiatives
• Sprokkit has built and expanded its relationship with CKE for the past 16 years with responsibilities growing to include international franchise marketing and the creation of a custom global supply chain management solution

QDOBA Mexican Eats, the leading franchise brand in the fast-casual Mexican category, partnered with Sprokkit to help them stand out in the dense franchise landscape

Results

• 19,000+ new users
• Over 400 lead submissions
• 72k Pageviews