Driving franchise growth for an established brand.
QDOBA Mexican Eats, the leading franchise brand in the fast-casual Mexican category, partnered with Sprokkit to help them stand out in the dense franchise landscape by:
- Increasing brand visibility within the franchise environment
- Replenishing their leads funnel with more qualified leads
- Consolidating their franchise development efforts
Creating a Franchise Development Brand
Sprokkit leveraged the existing QDOBA consumer brand to create a franchise development brand with a compelling, recognizable look and unified message with a consistent voice.
Building a Franchise Development Website
Sprokkit built a franchise development website that serves as the hub for all of QDOBA's franchising and licensing campaigns.
Optimized for maximum performance using data tracking and analytics, the site guides and filters prospective candidates through the process of discovery, inquiry, and application.
Sprokkit worked with the sales team to create a multi-pronged, digitally-lead campaign aimed at routing leads to the website and through the application process funnel.
- Retargeting digital display ad campaign
- Trade show presence and collateral
- Email campaigns – paid, unpaid, and lead nurture drip campaigns
- Collateral and brochures
- Geo-targeted SEM