How We Make an Impact

We analyze your business, strategize a marketing program, and execute a custom marketing technology (martech) stack tailored for your business. A Martech manages everything from your website, email, social media, ads, and apps.

• Analyze

  Starting with a discovery audit we do a deep dive into the various components of your organization and current strategy to see where well-implemented tech solutions can improve functionality and performance - this will inform how we configure your stack. A stack is a variety of software tools that enhance your web business. These marketing tools can aid in different ways, for example

  • Automating repetitive processes
  • Enhancing and personalizing communication
  • Measuring visitors’ behavior
  • Tracking marketing campaign performance
  
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  Strategize

  Before creating a new martech stack, it's important to ask the following questions.

  • How are your customers interacting with your current marketing tools?
  • Why have you chosen these tools, in the first place?
  • What elements are functioning exactly as they should and what tools aren't?
  • Is there some part of the customer journey that isn't working at all?
  • How are your current tools integrating today?
  • Who are the stakeholders that use the data from your stack?

  As we answer some of these questions we start to build a list of technology tools to implement.

• Execute

  Once we have strategized a plan with a list of technology tools that make sense for your business we implement and execute the plan. We begin with Data Centralization, then we interface with select best-of-breed third-party systems to automate events and functions, from there we can focus on consumer-facing elements and run campaigns and programs to meet your goals.