Skip to content

Our Work

CKE Franchise

Building a robust and long-lasting partnership.

CKE Restaurants Holdings, Inc., owner of Carl’s Jr. and Hardee’s is the premium burger franchise.

For over 16 years, Sprokkit has served as the marketing arm for CKE’s franchise development team — a reliable partner that’s seen them through changes in corporate leadership, evolving branding, shifting domestic and international development marketplaces, and most recently, a global pandemic.

Sprokkit's collaborative and adaptable solutions have helped CKE stay ahead of the curve. Our strategic approach with communication micro-targeting, remote candidate recruitment expansion, and digital lead generation has returned significant increases in franchise growth.

Digital First Strategy

To maximize lead generation and engagement in an evolving landscape, Sprokkit has implemented a digital first strategy with refreshed branding and messaging designed for a more informed target audience by:

  • Shifting lead generation efforts from quantity to quality by micro-targeting leads in the multi-unit development and investment space
  • Maximizing existing brand equity by designing a franchise development brand that aligns directly with the consumer brand
  • Developing investment-focused messaging targeted toward the franchise audience while maintaining the distinctive voice of the brand
  • Streamlining international and domestic outreach efforts for more brand consistency and departmental cost efficiency

Digital Marketing

Maintain omnipresence in the marketplace with data and analytics-driven placements, including:

  • Targeted digital advertising
  • Geo-fenced digital ads
  • Digital retargeting ads
  • Search engine marketing
  • Paid social media
  • Email marketing and turnkey lead-drip campaigns

Additional Support

Additional marketing services:

  • Leads management
  • Presentation design
  • Trade show booth design and production
  • Management of trade show speaking opportunities
  • Media placement and trafficking
  • Third-party vendor relationship management
  • ADA and CCPA compliance
  • Doubled international locations in the last five years
  • 800+ net new restaurant openings since partnership began
  • 86% of active leads in the last 36 months came through digital initiatives
  • Sprokkit has built and expanded its relationship with CKE for the past 16 years with responsibilities growing to include international franchise marketing and the creation of a custom global supply chain management solution