Our Work
Del Taco
Bringing the voice of a beloved Mexican QSR brand to two distinct audiences.
Sprokkit partners with both Del Taco’s consumer marketing and franchise development teams to present consistent brand messaging while targeting two very different B2C and B2B audiences.
To help grow the chain's national footprint on two fronts, Sprokkit designs, executes, and manages Del Taco’s consumer-facing digital brand presence while also fulfilling the full spectrum of marketing needs for their franchise development team. Sprokkit's efficiency and digital expertise allow for flexibility in an ever changing digital environment.
Sprokkit has been a constant and reliable digital partner for Del Taco, collaborating seamlessly with creative and media agencies of record, online ordering and location listing vendors, as well as other business areas including consumer research, product development, and human resources.
Digital First Strategy
DelTaco.com
For Del Taco, Sprokkit built a robust digital framework that supports fast, agile execution of brand updates, complete rebrands, and seamless third party integrations. This system powers every stage of their promotional cycles, from concept to launch, across all digital channels.
By managing the design, development, and maintenance of their website, digital ads, email marketing, and social media in one place, we can update assets, themes, and landing pages quickly. This approach drives traffic and engagement around every product launch and limited time offer.
DelTacoFranchise.com
Sprokkit serves as the hub for all of Del Taco's franchise marketing efforts including print, digital, and trade show.
We designed Del Taco's franchise development website as a tool to efficiently funnel investors and franchise candidates through a single system. Working with their franchise development team, we also collaborate on marketing campaigns that align with major events and meetings, handling strategy, design, development, and media buys.
Digital/Online Marketing
DelTaco.com
DelTacoFranchise.com
Results
- DelTaco.com has seen consistently rising pageviews, session durations, and click engagement that coincide with increases in same-store sales
- Since the launch of the new franchising site, new users have increased 44% YoY
- Thanks to Sprokkit's successful relationship with the consumer and franchise marketing teams, Del Taco has also enlisted Sprokkit’s services for their consumer insights, product testing, and legal departments